10 Most Memorable Car Adverts

Car manufacturers put a lot into their products. It isn’t cheap bringing a new car to market when you factor in research, design, regulatory compliance, manufacturing plant, sourcing materials and so on. Hence, each new product launch is a major risk for a car firm. If marketed and priced incorrectly, even a good car can [...]

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Cars for teens

Purchasing a new or used car for your teenager may feel like a daunting process. Car insurance for teens has greatly increased in recent years and with so many new cars appearing on the market every year, it can be hard to decipher just which one will be right for a new driver. Car insurance [...]

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Is ‘Green Motoring’ Dying?

We use a tool called Crazy Egg to track visitors to our website – more specifically to track whereabouts on each page they click. We do this primarily to help inform design changes but periodically it sheds light on other areas of consumer behaviour. Recently, we took this screenshot of  a ‘heatmap’. The principle is [...]

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Driver Aids

Driver Drowsiness Detection

Fatigue and microsleep at the wheel are often the cause of serious accidents. However, the initial signs of fatigue can be detected before a critical situation arises. Bosch Driver Drowsiness Detection can do this by monitoring steering movements and advising drivers to take a break in time. The required information is provided either by the [...]

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The benefits of ISOFIX

Although ISOFIX seat fixings have been in use since the early 2000’s, I still find that people ask me what ISOFIX actually is. Many people still have no idea how valuable an ISOFIX car system can be in terms of keep children safe whilst travelling in the back of a car. Having purchased several child [...]

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Top three compact MPVs for mums

Multi-purpose vehicles or MPVs as they are more widely referred to are a great choice of car to opt for if you’re a mum on the run. During the past decade, there has been an influx of MPVs come onto the market to rival the standard family car and make life easier for motorists who [...]

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Ever given birth in a car?

Giving birth is something that millions of women across the world have experienced, or will experience at some point during their lifetime. Thankfully, it is considered a very low-risk affair to labour a child into this world in the twenty-first century. In fact, people are becoming so laid back about giving birth that I’ve recently [...]

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Annoying habits behind the wheel

Everyone has their pet hates when driving, but a recent survey has revealed some of the biggest gripes both women and men have to face when they get behind the wheel. A recent poll conducted by Which? Conversation has revealed that tailgating is the biggest cause of road rage amongst drivers, with almost one quarter [...]

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