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Advertise With Us

It’s never been easier to spend money… and never easier to get it wrong. With so many competing channels out to make money for themselves, why not choose to advertise your stock somewhere genuinely dedicated to putting the dealer first?

Trusted Dealers was founded by franchised dealers and is run for the benefit of franchised dealers. Now owned by the NFDA, we are not interested in turning a profit: just giving you the leads you want at a fair price.

As the only classified site dedicated to franchised dealerships, we offer a unique proposition to car buyers as The Safest Place to Buy a Car Online – backed by our 10 Points of Difference: values that are core to all franchised dealers.

We market to older, wealthier car buyers whose priorities are safety, value for money ahead of price and the security that comes as second nature to franchised dealers.

Our Pricing Plans

We are pleased to offer 3 pricing models, based on your specific needs.

Our simplest and most popular package
With a fixed monthly fee based on the amount of stock you hold, we provide comprehensive reporting on tracked phone calls and email enquiries, plus other data such as full page advert views, directions printed and so on.
Pay only for the leads you receive
If your business is more focused more directly on leads generated, we offer competitive rates on 50 second phone calls and tracked email enquiries.
Only pay for genuine car sales
We will advertise your stock for FREE – and you only pay when we can prove a direct contribution to your sales each month, through sophisticated analysis of customer data and interaction with our site*

A little more detail?

We use sophisticated PPC and SEO strategies to put your cars in front of a wide range of users based on a target demographic that is older, richer and likely to spend a little bit more on a used car. We hit people at the key parts of the buying process: from their first search on Google to the point of sale.

When a buyer hits our site, we gather rich layers of detail to help identify them.

  • Their postcodes are logged to allow demographic analysis
  • All details of the searches they perform to help us understand their priorities and how they reach their final buying decision
  • All phone calls are recorded and we offer a listening service to identify the most valuable calls and customer details
  • All emails are logged against specific vehicles


*  Requires complete disclosure of your sales data each month