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However, its first effort, the Ateca, was an award-winning success and now it’s following it up with a new model, the Arona.
Launched today, it is the latest addition to the SEAT range during the Spanish car maker’s biggest product offensive ever. Arona is its third new release in 2017, after the upgraded Leon and the new Ibiza. The manufacturer will launch six all-new cars between 2018 and 2020, including its first large size SUV.
Here’s what you need to know about the SEAT Arona:
1. The Arona is the first SEAT compact crossover, combining the design of a 4×4 with the running costs of a hatchback.
2. Based on the latest Ibiza hatchback, it is smaller than the Ateca. So, while the Ateca is a rival to the Nissan Qashqai, the Arona, which is named after a municipality on the island of Tenerife, will compete with cars including Nissan Juke, Peugeot 2008 and Renault Captur.
3. The model is similar in style to the Ibiza, including triangular headlights and slashes running down the sides of the car. But the way the silver trim below the side windows continues through the rear pillars, dividing the body from the contrasting roof, is unique to the Arona.
4. The Arona offers three turbocharged petrol engines: 94bhp and 113bhp 1.0-litres and a new 148bhp 1.5 which can shut down two of its four cylinders during normal driving to minimise fuel consumption. It is expected that the petrol engines will average more than 50mpg and the diesels close to 70mpg.
5. Driver aids include adaptive cruise control, tiredness detection, blind spot monitoring, automatic emergency braking and a park assistance system which helps with both parallel and angled parking by doing the steering for you.
6. The SEAT Arona is 4,138mm long, which is 79mm more than the new Ibiza. However, the real difference lies in its height, as the Arona is 99mm taller, offering higher ground clearance for off-road adventures as well as more front and rear headroom, and, above all, a larger boot, with a 400-litre capacity. This is bigger than both the Juke, which is 353 litres, and the Captur, 377, although the latter features movable rear seats which can increase capacity to 455 litres.
7. The front seats are 52mm higher than the Ibiza, giving a higher driving position and making it easier to get in and out of the car. The passenger seats are also 62mm higher, while headroom is 37mm greater in the front and 33mm in the rear.
8. Arona features Apple Car Play, Android Auto and Mirror Link, giving you access to your smartphone through the touchscreen. Plus, SEAT will offer an optional Beats stereo upgrade which brings six premium speakers, a 300W eight-channel amplifier and a subwoofer in the boot.
9. Globally, there are 68 possible colour combinations. The Arona also features a prominent ‘X’ graphic on the C-pillar to highlight the Arona’s crossover look.
10. SEAT hasn’t disclosed a price for the new Arona but experts predict an entry-level price of around £15,000, giving it a competitive edge against its rivals, and around £1,900 more expensive than an equivalent Ibiza. It will be available to order from October.