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10 years on: Why Nissan’s Qashqai is still number 1Back

Nissan Qashqai 10th Birthday

It’s not often you can say a new car is an instant success but when Nissan sold almost 100,000 Qashqai cars across Europe in its first 11 months, it knew it was onto a winner.

February marks the car’s 10th anniversary. In the last decade, the manufacturer has sold 3.3 million of the original urban crossovers globally.

There are over 1,000 new and used Nissan Qashqai cars on Trusted Dealers.

Despite other manufacturers bringing out their own models, the Qashqai remains the UK’s number one. Here’s why:

New thinkingNissan Qashqai built in Sunderland

Nissan is said to have invented the crossover concept with the Qashqai, combining 4×4 styling with hatchback running costs.

The car’s innovative design started life in 2002 during the development process for what was originally intended to be the new Nissan Almera. The creative team decided to go back to the drawing board and came up with the Qashqai.

Instant success

The first generation of the Nissan Qashqai went on sale in February 2007 and was an instant success. Close to 100,000 examples were sold across Europe before the end of the year.

In 10 years of the Qashqai, more than 2.3 million have been produced in Sunderland and sold in Europe, making it the region’s best-selling crossover. The car has won more than 80 awards, including 19 recognising it as the ‘Car of the Year’.

Developing technology

Over the last decade, Nissan has innovated and consistently added technology to the car.

In 2010, it designed its Around View Monitor – 360° parking camera technology.

In 2014, Intelligent Park Assist was integrated into the second-generation Qashqai.

Last year, Nissan announced plans to increase Qashqai production capacity in Europe with an investment in its Sunderland plant.

The plant already produced 300,000 cars every year on one line at the company’s north east plant with round-the-clock production, building one car every minute.

Now Nissan engineers are working on getting the Qashqai made on a second production line with a £22m investment in the factory.

Nissan Qashqai 10th BirthdayLeading the pack

Nissan’s pioneering spirit has changed the European car market. Almost all mainstream automotive brands now have a Qashqai rival, with 21 direct competitors in the market place. However, the original remains the number one model.

The Nissan Qashqai remained the best-selling medium-sized (C-segment) SUV in the UK in 2016, responsible for almost one in seven sales in the class. It was also the UK’s fifth best-selling car overall.

In 2016, Nissan sold 261,429 Qashqai cars in Europe, representing a 10 per cent market share, and 5.2 per cent growth over the previous 12 months.

Success has spread beyond Europe, with global sales of the Nissan Qashqai now standing at 3.3 million units across 137 countries worldwide.

Celebrity endorsement

In 2014, Peter Andre‘s fiancée Emily MacDonagh was spotted driving their daughter Amelia in a silver Qashqai

In 2015, international Irish Rugby player Jack McGrath was given a Qashqai after he was named Nissan Brand Ambassador for the Windsor Motor Group’s Dundrum dealership.

Nissan previews Qashqai 10th anniversaryThe future

Nissan is expected to refresh the Qashqai design this year with a facelift and new ‘piloted drive’ autonomous technology.

The technology will offer autonomous driving up to a certain speed in heavy traffic. It also allows the car to brake, accelerate and steer automatically, reducing the driver’s workload in start-stop traffic.

This version of Piloted Drive doesn’t allow autonomous lane changes like Tesla’s Autopilot system, but Nissan plans to launch its own ‘multiple lane control’ system in the coming years.


Posted by Beth Rose on 01/02/2017