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In keeping with the start of the new school term, a survey conducted by Motors.co.uk revealed that crossovers were the most popular cars for the school run, not to mention the perfect family vehicle.
The ‘back to school’ survey among motorists found that parents were opting for crossovers above all other cars for the school run thanks to their spacious, resilient and practical ride.
The Nissan Qashqai was, once again, voted the most preferred car for the daily drive to the school gates with almost one quarter of respondents putting it in first place for the second consecutive year.
Following closely behind in the remaining top five was the Honda CR-V, up 13% from last year to 20%, the Ford Fiesta hatchback, the Ford C Max MPV and the Skoda Octavia estate.
The stats tie-in with Motors.co.uk’s latest used car sales trend data, ‘What’s Hot?’, which reveals demand for MPVs is also on the increase for the new term. The Vauxhall Zafira and Mariva took top the number one and two spots for the category, whilst Ford’s C-Max, S-Max and Galaxy remaining in the top five cars.
When questioned, 32% of drivers revealed that the most important factor in the vehicle selection process was how economic fuel and running costs, this was followed by age and mileage (19%), number of seats (11%) and safety (10%).
Factors that were not as important to car owners included how the car handled, with only 6% of respondents choosing this as a deciding factor, while the provision of child safety features was only selected by 3% and ease of access by 2%.
In addition, the survey revealed that family members can have a large impact on the type of car purchased with 48% of respondents admitting they were influenced by their partner and 23% by their children when it came to choosing the right vehicle.
Dermot Kelleher, director of marketing and business intelligence at Motors.co.uk, said: “It is no surprise that crossovers are popular among families who are looking for a comfortable, practical vehicle. However, it was interesting that for a family audience monthly running costs are by far the most important factors when deciding what to buy, well ahead of how the car handles or safety features such as Isofix. It shows there’s a role for dealers to play in communicating this value to families looking for their next vehicle.”
Finally, if money was no object, Land Rovers would be the school run rides of choice, with the Range Rover model proving most popular. Other wish list makes were BMW X5 and X6 models and the Audi Q7.