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A new drink-drive campaign has been launched this week aimed at targeting drivers who still have a couple of drinks and think it’s okay to drive. It also serves as a stark reminder to anyone considering driving home during the Christmas period, possibly over the limit.
A new advert released by the Department of Transport’s Think! Campaign this week is aimed at making people think twice about getting behind the wheel, in light of recent research that revealed one in 10 people would still consider driving after having two drinks or more.
Research conducted by Think! showed that the proportion increased to one in 5 among men aged between 18 and 34.
The new Think! campaign shows various scenarios where someone might consider driving after having two drinks and the deadly consequences that can occur.
The example presented in the video below is of a man’s wife asking to be picked up from the station due to the pouring rain. She gets angry when Brendon says no because he’s had a glass of wine and is about to have a second. The strapline reads, “In the doghouse, but alive”.
The campaign is designed to point out that a second drink can double the chances of a fatal collision.
Liz Brooker, spokesperson for Road Safety GB, said: “The combined efforts to tackle those who choose to drink and drive have been successful over the years. But some people still think of a drink driver as someone who drinks copious amounts and gets in the car. They don’t realise that they could be a drink driver too, by having a small amount to drink and taking to the road.”
Sarah Sillars, the chief operating officer at the Institute of Advanced Motorists, added: “Many of the people we work with on our drink-drive rehabilitation courses aren’t repeat offenders – many are drivers who thought that a second one couldn’t hurt.”
The UK accident rate has fallen significantly since 1979, but there are still more than 3,000 people being killed or injured annually in drink-drive crashes, with the numbers generally spiking over the Christmas period.