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What are cookies?

Cookies are tiny text files stored on your computer when you visit certain web pages. At Trusted Dealers we use cookies to keep track of the options you have selected on the website and to remember you when you return to our site.

To get the best Trusted Dealers experience, you need to have cookies enabled. If you don’t wish to enable cookies, you will still be able to use the site but you may not be able to use some of the essential features we offer.

Cookies don’t harm your computer. Like other online companies, we use cookies to provide you with more relevant and useful information. We don’t store personally identifiable information such as credit card details in cookies we create, but we do use information gathered from cookies to help improve your experience of the site.

Cookies policy

To make full use of the features on our site you will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

If your computer is configured to accept cookies we will be able to provide time saving functionality such as:

  • The ability to pre-fill the search form with your postcode, thus preventing the need to input it each time you want to perform a search.

However, if you’d prefer to restrict, block or delete cookies from, or any other website, you can use your browser to do this. Each browser is different, so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

For further information on cookies or for details on how to delete them or refuse their installation on your computer, please visit

Cookies used on the website

Here is a list of how we use cookies on the website

Google analytics


We use Google Analytics to carry out statistical analysis of page use, page interactions and paths through the Website to evaluate and develop our Website. This is known as ‘digital analytics’. We may also record certain information that customers provide during a Website purchase or other process.

This information allows us to understand individual behaviours and needs more accurately.For more information on how Google uses the data collected via this service, see here:

To opt out of being tracked via Google Analytics, you can also use Google’s opt-out browser add-on:


We are linking the anonymous cookie data collected in Google Analytics with data collected via the anonymous Google Doubleclick cookie, utilising a feature called ‘advertising features.’

In practice, this means that when you visit our website(s) we will collect the value of the Doubleclick advertising cookie (if one exists on your browser) within Google Analytics.

This feature allows us to link information collected in Google Analytics with Google’s Display network, to enable re-marketing campaigns on this network, as well as enabling us to collect basic (anonymous) demographic information about our website users.

You can opt out of Doubleclick campaigns here –

Google Adsense

We use third-party advertising companies to serve ads when you visit our Website. These companies may also use cookies, over which we have no control. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services that may be of interest to you.

First party cookies

Trusted Dealers first party cookies used on the website for search

Used and new vehicle search – Cookies: CompareTray (session), searches, SearchData, postcode, GeoLocation

In order to provide some of the functionality within the new and used vehicle search sections of our site, we need to store some information in cookies related to the searches you have been performing. For example, whenever you compare different vehicles or adverts, we need to store the identifiers for those vehicles and adverts. We store the postcode you have entered for searches to enable us to show you the distance you are from the vehicles in the adverts, and the makes and models of vehicles you are currently searching. We also record related information about the postcode you supply, including the Acorn profiling code for that postcode, longitude and latitude of the postcode. Some of this information may also be used to bring you more relevant display adverts across our site.