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NICK KING, AUTOTRADER

Expert in digital media and marketing, possessing the experience to analyse and interpret trends in consumer adoption of technology and develop strategies for customer acquisition and retention through digital and traditional offline channels.

Nick joined the AutoTrader in January 2007 as Business Intelligence and Market research Director. Responsible for analysis and insights within the myriad of reporting tools currently available for the internet.

 

 

SCOTT SINCLAIR, GOOGLE UK

Scott Sinclair is Google’s Industry Manager for Automotive Retailers

Scott will explain the latest online car buyer behaviours, leaving you with practical advice as to how dealers can capitalise on these trends.

NIGEL MCMINN, LOOKERS PLC

Nigel joined Lookers Plc in August 2013 from Benfield Motor Group in the North East of England. He had been there 7 years, firstly as Managing Director and latterly as Chief Executive. Prior to that he was in various roles across 11 years at Reg Vardy plc, latterly as a Franchise Director based in Edinburgh.

Nigel’s role at Lookers plc is to lead the Motor Division. He is responsible for the achievement of our profit targets as well as the growth and development of the company through strong relationships with our manufacturer partners, and providing a consistently excellent customer experience so that our customers become our fans.

DARREN ARDRON, PERRYS

Darren Ardron joined Perrys in December 1987 and worked his way through the company from being the youngest ever sales manager at just 21 to Regional Director. In January 2015 he become Managing Director of Perrys overall. Darren spoke on the theme of: “Embracing Change – the journey from traditional retailer to digital dealer”

 

SUE ROBINSON, NFDA

Sue Robinson is director of the NFDA, and hosted Driving Digital – outlining the NFDA’s recent activity in defending franchised dealers’ interests, including the activity around the FCA changes and GAP insurance, ADR and the consumer Bill of Rights and the developing relationship between NFDA, Trusted Dealers and the consumer.

 

NEIL ADDLEY, TRUSTED DEALERS

Neil Addley is the MD of Trusted Dealers and has been involved in the project since its inception. Prior to this Neil was sales and marketing director of motors.co.uk and marketing director at Perrys, C D Bramall and Reg Vardy. Neil discussed how your website is the start of your journey to loyal customers.