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New Think! film shows the effects of alcohol the morning after…Back


A new video has just been launched to highlight the dangers of driving the morning after drinking.

The powerful new film highlights the consequences of drinking too much the night before and is part of the government’s latest THINK! Campaign.

The video is aimed at being a powerful reminder to all drivers that they can in fact still be over the legal limit to drive the morning after drinking.

The THINK! Campaign launched earlier this month highlights the ‘snowball’ of consequences which can be linked to a drink drive conviction and the latest video has been launched online over the Christmas period following statistics that show one fifth of drink drive accidents occur the morning after.

The video features a sober-looking man dressed in a suit sat at his work desk who talks about how his body is still over the limit the day after being out the evening before. The man mimes to his own drunken voice that he had recorded the night before.

He says: “The voice you’re hearing is mine; it was recorded last night, after I had a few pints…because alcohol takes so long to pass through my body, even though I feel sober now, my body is still drunk.”

The film, directed by double-BAFTA winning director Dominic Savage is intended to be both funny and thought-provoking and ends on the message: “To your body, the morning after is still the night before.”

Commenting on the film, Dominic Savage said: “It’s funny to hear a drunk voice come from the lips of a seemingly sober person, but it’s an incredibly powerful way to say that the body really is still drunk, the morning after.”

Road Safety Minister Robert Goodwill said: “Even if you look and feel sober the morning after drinking, your body may still be way over the limit. If caught, you’ll get a minimum 12 month driving ban, a criminal record, and you could even end up in jail.

“The message is clear; if you are going to drink, don’t even consider driving, and think very carefully about whether you are really safe to drive in the morning. It can have devastating effects on your life and on the lives of other people.”

The Institute of Advanced Motorists has calculated that the cost of a conviction could be up to £50,000, based on someone losing their job as a result of their conviction, receiving the maximum fine, the average cost of legal fees and increased car insurance premiums.




Posted by Leana Kell on 24/12/2013