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Choosing the colour of a car is ultimately one of the most important decisions for the majority of buyers. After all, a car is one of the most expensive things you’ll own, so it’s important to feel comfortable stepping into it.
There are many reasons why buyers opt for certain car colours – many believe choosing a certain colour of car can reveal the type of personality of its owner. Those who wish to be discreet and unassuming will perhaps opt for a colour that blends into the crowd such as black, silver or grey, whilst those who want to stand out and be noticed might opt for red, yellow or even orange.
Then, there is the argument that those who really have money to burn, prefer to choose a more understated colour, after all, who needs to shout about a Ferrari? Surely the badge says it all. Gordon Ramsey currently owns a £1 million LaFerrari in the colour grey – enough said.
In my humble opinion, only the more expensive supercars can really pull off the bright colours well. The Lotus Elite sits on the edge of this theory – its affordable for many but doesn’t quite cut the mustard for me in any other colour but yellow – pardon the pun. Whilst bold colours such as red still look fabulous on a Ferrari or Porsche.
But what I find hard to stomach, is those buyers who opt for a yellow Nissan Micra or an orange Vauxhall Corsa – to me these colours just don’t suit such mediocre cars. But for some, perhaps it is the mediocrity that makes owners want to shout about these cars, to make them stand out in a crowded market, where many of us are settling for fuel efficient, city cars and superminis.
Certainly, manufacturers are encouraging buyers to continue to experiment with the colour of their cars. Firms have embraced the fact that owners are looking for something different, and in response they have come up with a range of ‘shades’ for popular models, perhaps in the hope that certain shades of colour might tap into people’s personal preferences.
When I bought my blue Golf Match, I was offered a choice of Night Blue, Pacific Blue and Clearwater Blue – take one colour with three shades and multiply it by all the colours in the range, and you’ve got a wide choice on your hands. I chose Pacific, for none other reason than I liked it more than the others. I guess you could say, I wanted it to be more eye-catching and Pacific Blue achieved this.
Ultimately, the colour you choose for your new car is a personal choice, and nobody should make it for you. If you want to be like 90% of car owners, you’ll opt for black, silver or white, and these are very sensible, attractive options. Nobody will judge your car in these colours, in fact, you’ll probably get a great deal of admirers who given your circumstances would have chosen exactly the same… or so they say.
My theory is that many of us are not actually entirely happy with the colour of our car, but we are reluctant to draw attention to it, so settle for something less. If this is you, you’ll know what I mean.