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‘Driving Skills for Life’: New dates announced by FordBack

FordDrivingFord has just announced new dates for its 2014 free driver training course entitled ‘Driving Skills for Life’.

The free training programme is targeted at inexperienced drivers who have recently passed their driving test. It aims to highlight some of the dangers that new drivers are exposed to and show how some of these dangers can be minimised.

Some of the dangers include using a mobile phone at the wheel, managing emergencies and night and wet weather driving.

Following a successful launch across Europe in 2013, Driving Skills for Life is now in its second year and returns next month when it will launch in Scotland at the Silverburn Shopping Centre in Glasgow from 18th to 20thSeptember.

The second venue is the Heritage Motor Centre motor museum in Gaydon, Warwickshire, on the 4th and 5thOctober, before the programme moves south to Chobham, Surrey, from the 7th to 9th October.

Earlier this month, research by Ford Driving Skills for Life found that one in three young drivers in the UK admitted to taking a ‘selfie’ while driving, and that one in four have visited or posted an update on social media sites.

To demonstrate the dangers of using a smartphone behind the wheel, the updated training, provided by the AA, will incorporate low-speed manoeuvres in a controlled environment while using these devices.

In addition, Ford will provide its specially-developed ‘Drink Driving Suit’, consisting of weights with pads to restrict movement, headphones to distort hearing and ‘beer goggles’, all of which replicate the effects of driving whilst under the influence of alcohol.

Jim Graham, Ford Driving Skills for Life manager said:“Over the last 10 years we have taken pride in our ability to adjust the curriculum to keep up with the constantly changing world awaiting teens and other new drivers.

“We listen to the needs and concerns of teen drivers, and modify the program to keep it fresh and relevant.”

Ford Driving Skills for Life will continue its partnership with the Automobile Association (AA) and the Royal Society for the Prevention of Accidents (RoSPA) this year. There are two identical training sessions available on each day, one in the morning and one in the afternoon. Participants can sign up for the free driver training at and must be aged 17-24 with a full UK, manual driving licence.


Posted by Leana Kell on 01/09/2014