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Introducing the new 2015 Ford EdgeBack

FordEdgeThe new Ford Edge was unveiled this week and the large 4×4 car is estimated to cost more than £30K in range-topping form. But how will it fair against German rivals?

Ford unveiled its latest 4×4 SUV car, the 2015 Edge, in Cologne this week to compete against other full-sized vehicles in the expanding SUV market. Having enjoyed success selling 1.2 million SUVs in 2013, Ford is keen to increase its presence in this particular market which is set to grow by 20 million cars by 2018.

Built to rival the Audi Q5, BMW X3 and the Volvo XC60, the Ford Edge is 4.8 metres long and offers a generous interior space similar to that of the Audi Q7 but with just 5 seats as opposed to Audi’s seven.

The Ford Edge will be available in Europe with just one diesel engine, the new DW10 2.0-litre engine which meets the latest Euro-VI emissions standards and will come with the choice of a 178bhp/295lb foot with a six-speed manual gearbox and 149g/km CO2 emissions, or a 207bhp/332lb foot with a six-speed automatic and 159g/km CO2. All models will come with four-wheel drive as standard.

The Edge is a product of outgoing chief executive Alan Mulally’s ‘One Ford’ initiative and was originally sold in North America and built in Canada. It is thought that the Edge will enjoy more success than the Indian-built Ecosport mini SUV or the forthcoming small replacement for the Ford Ka manufactured in Brazil.

The Edge shares the same build as the 2015 Ford Mondeo, the Ford Galaxy and the Ford S-Max, but in addition it offers several innovations to include a noise cancelling system, an adaptive electronically assisted steering system which adds or subtracts from your steering inputs to help with stability or manoeuvrability, and a 180-degree camera at the front warning drivers of on-coming traffic when emerging from side turnings.

“This one is fit for Europe,” said Roelant de Waard, vice president of sales marketing and service. “We’re very happy with it.”

Prices are still to be announced, but it is thought that the Edge will cost within the region of £30,000, or for the popular Titanium specification, slightly more. But is it worth the money? Certainly Vauxhall has struggled to compete in the SUV market against more popular German rivals, Audi, BMW and Mercedes, but the speed in which the SUV market continues to grow, so there seems no reason why the Edge might not attract buyers who seek the status of an SUV with good running costs and the standard of ride and handling Ford is so famous for.

Posted by Leana Kell on 28/06/2014