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Setting the standardBack became part of the NFDA (National Franchised Dealers Association) in May last year and this has allowed us to grow our number of members, underpin our 10 Points of Difference with NFDA Standards and work with the NFDA Steering Groups and Executive to develop the Trusted Dealers proposition to both dealers and consumers.

But it’s about more than that, our members, NFDA members, invest in facilities, training and equipment to offer car buyers bespoke and tailored servicing and maintenance repairs to the very highest level and we need to have a voice to promote this.

That’s why we are proud to be exclusively What Car? Approved meaning we have sole use of this channel, and we are the only dealers who can claim What Car? Approval on all of our website and marketing material.

Whilst other classifieds seem to appear (and disappear) on an almost monthly basis Trusted Dealers is the franchised dealer’s own “trade backed” website and supporting it should be a no-brainer. We don’t have a profit motive – just a burning desire to deliver more leads and serve our members.

Working with our members we’re keen to establish the value of calls and are pleased to report a 50% increase in long calls from January 2013 to January 2014. We offer transparent reporting which means that our members are able to login to see the number of calls and email enquiries they have received and they can also use their own tracking numbers.

We offer exclusive Member participation both through the NFDA Executive, steering groups and regional meetings as well as our Driving Digital events, less formal channels and direct contact with Trusted Dealers’ management team.

We have a unique campaigning stance – through relationships with the NFDA and What Car? Trusted Dealers is in a unique position to promote the benefits of buying a used vehicle through a Trusted Dealer as opposed to elsewhere.

If you’d like to catch up drop us a line or by all means connect on Linked In.



Posted by Leana Kell on 24/02/2014