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The British public are buying more cars than at any time in the past decade thanks to the temptation of low interest rates, confidence in job security and above all else, the simple feel good factor that a new car can bring.
It is therefore no surprise that British car registrations are currently up by 13.7 per cent year to date with £2.5 billion set aside to finance the increase in car production.
But who is buying what type of car, and why? Telegraph Cars surveyed 17,000 people to ask this very question and the results are quite interesting.
The survey found that more than 50 per cent of young men use their mobile phone to search for information, compared with less than 10 per cent of retired spenders with no children. Company car drivers rely heavily on newspapers, dealer showrooms and manufacturer websites whilst desktop or laptop computers remain by far the most popular tool for making the decision, with almost everyone searching online at some point.
However, results relating to the type of cars we buy were less obvious, with the biggest priority among all age groups falling down to reliability and the least priority going to “what other people think of it”. This shows that buying a car simply to keep up with the Joneses is now a thing of the past, whereas campaigns that reassure buyers their car will not go wrong, such as Kia’s seven-year warrantee offer, prove to be much more popular.
Seat comfort was the second highest priority in the survey – perhaps due to the amount of traffic jams we are now subjected to. Bluetooth connectivity also ranked high for company car drivers, yet low for everyone else, and surprisingly, the survey found that practicality such as storage space within a car, had a lower priority for couples with children, although overall spaciousness was a general concern. Third highest on the list of buying concerns for all respondents was driver/passenger safety.
When it comes to the purchasing stresses buyers had, the one which scored highest was negotiating/haggling the price of a car, with young men and women being the most concerned they might get ripped off, whilst retired people felt they had the experience, wisdom (and probably the finances) to not be fazed by this process.
The finding of the Telegraph Cars survey proves more and more to us every day that buying a car is not a decision which people take lightly and Trusted Dealers encourages all of its potential customers to spend time doing some research before entering the showroom in order to find the right car to suit your lifestyle and to get the best deal on the price of a new or used car.
After all, buying a car is widely regarded as the second biggest purchase you’ll make in your life, aside from your house, so it certainly pays to be prepared.