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Trident Honda Ottershaw

Trident Honda Ottershaw

Established in 1963 by Michael Roberts, Trident has seen a great many changes over the years.

Trident remains very much a family business at heart: Michael Roberts, continues to play a role in the firm; his son, Richard, is now Managing Director; other family members, active in the firm, are sons Christopher (Finance & IT Director) and James (Director - Used Car Operations). Trident is a case-study in how a family business can survive and indeed flourish in today's competitive market, by focusing on strong customer care with an almost obsessive attention to detail.