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Mercedes’ “Invisible Car”Back

As part of Mercedes-Benz’s launch campaign for its new, ultra-low emissions car, it undertook a rather natty publicity stunt. One side of the car was covered in LEDs, forming a basic TV screen. On the other side of the car, a camera filmed the scene and the image was projected onto the LED screen.

The effect has been mooted for some time as a way of creating ‘invisibility’ for military vehicles, but this is the first time we’ve seen a practical application. It’s a great little video and the visuals neatly dovetail with what Mercedes call the car’s “invisibility” to the environment.

If you haven’t seen it before… here it is. Enjoy!

Posted by Leana Kell on 05/03/2012