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Mums campaign for new teaching initiative Drive iQBack

It is every mum’s worst nightmare the thought of your son or daughter being involved in a car accident. In fact, I would say it is the one thing we fear the most when a child has just passed their driving test.

Statistically, we have every reason to worry as it has been proven time and time again through a variety of surveys that it is indeed the category of 17-25 year old drivers who are involved in the most amount of fatal car accidents, in particular, it is young men who are seen as the highest risk drivers.

It is no surprise that the Government are working on new measures to help to reduce the number of accidents on the roads among young drivers, and new measures have been suggested by the ABI this week which could mean that new drivers in the future will not be allowed to take any passengers other than family members in their car for the first 6-9 months after passing their test.

Two mothers, Della Phillips and Carol Morgan have come together today to call for the immediate action to get free, ground-breaking software known as Drive iQ issued to every 16 year old in the UK as soon as possible.

Della’s daughter Kelly was killed in a tragic car accident as a passenger of a 17 year old driver, and Carol’s daughter Sophie was left fighting for her life and paralysed following a car accident a few months after passing her test.

Carol said: “Looking back I wish now that she had not passed so quickly and easily – perhaps a failure and subsequently more lessons would have prevented all of this. Apathy simply isn’t an option here, because road crashes don’t discriminate. So we urge parents and schools not to leave it to chance.”

Statistics have revealed that road crashes are the biggest killer of 15-25 year olds in the UK, but it is not just driver inexperience that leads to these accidents taking place. Brain development, attitude and behaviour all play a crucial role and 19 out of 20 crashes are caused by these factors as opposed to vehicle handling skill – currently the main focus of driving tests.

Drive iQ is a FREE online educational tool putting pre-drivers and novices through a succession of potentially hazardous road scenarios, and teachers can run it in the classroom using a series of workshops. It works by accelerating frontal lobe maturation and hones the skills often neglected by young drivers, such as: danger anticipation, hazard perception, eye scanning, impulse and emotion.

Sarah Rowley, CEO of the a2om CIC said: “Whether your child is 16 and thinking about learning to drive, currently having driving lessons or has just passed their test, Drive iQ is relevant for them.

“All we want is for parents to know they are there, so they can incorporate them into their child’s learning to drive process. In this case better education has the power to save lives”.

For free access to Drive iQ, you can visit There is also a useful 40 page parent guide which is designed to calm parent’s nerves, entitled, “Is your child learning to drive? Everything you will need and want to know.”

Posted by Leana Kell on 21/11/2012