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Aston Martin begins centenary celebrations todayBack

The Aston Martin has launched its global celebrations today to mark its year of centenary celebrations.

British sports car maker, Aston Martin has today returned to its roots in London to mark the official anniversary of its founding 100 years ago to this day, with a ceremony which is being held in Chelsea’s Henniker Mews, the original home of the company founded on 15th January 1913.

Alongside the unveiling of a commemorative plaque which is being unveiled at Henniker Mews, Aston Martin has lined up a special centenary edition of its new ultimate GT – the Vanquish – which will sit alongside the oldest Aston Martin in existence, the A3.

Aston Martin CEO, Dr Ulrich Bez said: “I am proud to be celebrating 100 years of heritage and the best of British craftsmanship.

“Aston Martin is known around the world for our leading design combined with advanced technology. Ours is the coolest luxury car brand on the planet and I am looking forward to our second century of building the world’s most desirable sports cars.”

The event today in London will mark the start of a year-long celebration of all things Aston Martin and there will be a number of events taking place across the world in the next 12 months.

In the UK, fans of this iconic car, can look forward to a week-long Aston Martin festival which will take place from 15 to 21 July. It is designed to appeal to both owners and enthusiasts and will include ‘open house’ activities at Aston Martin’s exclusive Gaydon headquarters. The festival will also include factory-based events and driving tours and will culminate in a1,000-guest ‘birthday party’ on Saturday 20 July and a spectacular Centenary gathering in central London on Sunday 21 July.

The Aston Martin Heritage Trust and the Aston Martin Owners Club will also feature 100 of the brand’s most iconic cars in a multi-million pound timeline display. The event will see one of the largest gatherings of Aston Martins in the 100-year history of this iconic British motor.

Dr Bez explained: “Aston Martin remains one of the most exclusive and sought-after brands in the world, so it’s right that our centenary celebrations take place around the globe this year.

“It’s appropriate that we mark the first 100 years of the company in this way and, with exceptional new cars like our ultimate GT – the Vanquish – timeless new DB9 and super-exclusive V12 Zagato, we clearly have a vibrant and exciting future ahead.”

Today’s London event looks back at this day 100 years ago when founders Lionel Martin and Robert Bamford saw their new automotive venture become a reality. Production of the very first Aston Martin car, known as the ‘Coal Scuttle’ commenced shortly afterwards.


Posted by Leana Kell on 16/01/2013