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This week, BMW has unveiled plans for its stunning pavilion which will be situated at the heart of the Olympic Park and will be used to highlight BMW’s latest vehicle innovations as well as housing a range of exciting and interactive visitor exhibits.
As a domestic sponsor, the role of BMW is to provide a diverse fleet of vehicles which fall below the required CO2 emissions target of 120g/km, and BMW is all set to provide a selection of low emission diesel, hybrid and electric cars as well as motorcycles and bicycles to the London Olympic Organising Committee for the Games.
The popular car manufacturer is on target to provide a fleet of approximately 4,000 vehicles to transport athletes and officials during the Games and it is expected that the majority of the fleet will comprise of highly efficient diesel-powered cars featuring EfficientDynamics technologies. There will also be a number of vehicles adapted for disabled use, so that disabled people will be able to volunteer for the first time to be drivers during the Games.
The new venue in Stratford will highlight BMW’s commitment to sustainability and will be situated on an elevated site above the Waterworks River, between the Olympic Stadium and the Aquatics Centre. A British firm known as ‘Serie’, won the competition to design the pavilion and it will be based upon a Victorian bandstand, using river water to provide a sustainable source of cooling for the building. The filtered water will be returned to the river via an eye-catching ‘water curtain’ feature.
The two-storey structure will be built out of steel which contains a high recycled content, and building work on the Park has already been officially completed well ahead of the opening ceremony of the London 2012 Games, with the nine main competition venues referred to organisers for ‘fitting out’.
Tim Abbott, managing director of BMW Group UK, said: “As a major investor, manufacturer and employer in the UK, BMW Group is deeply proud to be an official partner for Britain’s first Olympic & Paralympic Games since 1948.
“This commitment to the UK is also reflected in our choice of a home-grown architecture practice to design our pavilion and we’re delighted that Serie’s final design reflects our commitment to sustainable thinking in such an innovative and eye-catching manner.
“We believe it provides a truly worthy addition to the Olympic Park.”
Over 8,000 visitors are expected to visit the BMW pavilion each day during the Olympic & Paralympic Games.