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Dealers urged to increase presence on social media sitesBack

Dealers are being encouraged to increase their use of social media and other online tools to maintain a competitive edge in a challenging market.

Research conducted by GForces, a specialist web software agency for the UK car retailing sector, has revealed that the number of dealers using social media has risen substantially in the past 12 months. But the company believes that dealers are still falling short of their potential.

Tim Smith, GForces commercial director said: “Over the last two years more dealers have come round to realising the power of the web and its ability to generate genuine income opportunities.”

“2012 looks set to be another tough year for new and used car sales – an effective web presence will make a crucial difference for many dealerships.”

At Trusted Dealers we are devoted to using our Facebook and Twitter pages on a daily basis, and we’ve got lots of exciting news and regular updates to keep our customers in touch with us just about all of the time. So, if you’ve got something to say, why not tweet us or send us a message on Facebook. We’re constantly improving our social media presence so that it is the best it can be, and we very much welcome your comments to help us in our quest to success.

It has been revealed that nearly half of UK consumers now use social media activity when researching their next new or used car and with Google now indexing public comments made on websites which use Facebook, it is important that dealers take note and start using these channels in order to gain further interest in their products and services, which will potentially lead to future sales.

“Websites that offer visitors the chance to converse in real-time, by phone or on-screen, are proven to convert up to four times as many leads, thanks largely to the speed with which customers can have questions answered,” Smith said.

“You need to be able to talk with potential customers immediately these days. Any delay or unanswered questions about a car, part, accessory, or service will lead to people clicking away from your site faster than you might think.”

Posted by Leana Kell on 13/01/2012