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UK becomes German car makers’ third homeBack

News out today has described the UK as German car manufacturers’ third home.

Although it will never contain the numbers of German cars that China absorbs, Britain is fast becoming a country dominated by German made cars.

In early 2010, it was noted that if all the VW sub-brands were bound together, the VW Group would be the market leader in the UK, just slightly ahead of Ford. But today, this statistic is minimal in comparison to the 19.5 per cent of sales the VW Group now takes in Britain, ahead of Ford by 40 per cent.

In total, German owned brands occupy around 33 per cent of the UK car market, with 23.5 per cent coming from leading four manufacturers, VW, Audi, BMW and Mercedes, with the remaining balance coming from VW’s subsidiaries such as Skoda and Seat as well as BMW’s Mini.

In comparison to ten years ago, the German companies have enjoyed huge success. In 2001, VW was in fourth place in between Peugeot and Renault, with none of the premium brands in the top ten at all. In comparison, today VW takes position in third place with Audi and BMW in fourth and fifth, and Mercedes in position eight.

Although the premium brands will never take top place in the market as they are niche car brands and therefore should be exactly where they are, VW still has room for growth. One of its most popular and successful models has to be the Volkswagen Golf which appeals to the lower medium sector, but is slowly branching out into other sectors.

The Volkswagen Passat is now the second best-selling upper medium model of car in the UK whilst the Volkswagen Polo remains at number three position in the supermini sector.

In terms of city cars, Volkswagen even managed to enjoy success with the fuel thirsty VW Fox, recording sales of 9,600 units in 2010.

With such impressive sales figures, it is predicted that VW will become the first non-domestic brand to take 10 per cent of the UK market in the coming years.

Posted by Leana Kell on 24/11/2011