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25 years selling personalised registrations at the DVLABack

DVLCAs we head towards the 150th Auction, the DVLA have sold over 4 million registrations and generated a staggering £2.1 billion through our scheme.

Looking back over 25 years

From the first auction held back in 1989 at Christies, South Kensington in London where just 74 lots were offered, compared to our upcoming sale which includes 1600 registrations, much has changed but the enduring appeal and popularity of personalised registrations is as strong as ever.

DVLA’s first live auction at Christies included 1 A which sold for £160,000, JUL 1E selling at £34,000 and MUS 1C at £65,000. The auction included sought after, high-value registrations and attracted a great deal of interest but it soon became apparent that there was a demand for mid-value registrations. To meet demand, auctions of lower value registrations were introduced with the first held in 1990 at the Harrogate Conference Centre which attracted thousands of customers. Catering for all budgets, the seeds were sown for what would become a multi-million pound business.

Posted by Sue Robinson on 14/11/2014