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April Dealer Survey – 2016Back

Pic1One in ten dealers predict more than 20% pre-registration volume in March.

A survey of dealers by cap hpi has revealed rising confidence in April.

Half of those surveyed reported physical footfall had worsened in April compared to March, only 10% cited an improvement. Online activity performed more positively than footfall, with more than double, 22%, experiencing an increase.

Over 60% of respondents saw retained margins were being maintained, with a further 14% saying they had improved.

Commenting on the findings Philip Nothard, retail and consumer specialist at cap hpi said: “Consumer demand is in line with seasonal expectations. The dealers we spoke to are, by and large, ahead of plan and confident about the rest of the year.”

As with both footfall and online activity, over a third indicated that the retail/consumer demand has worsened since March, and 46% felt that there had been negligible or no change.

The majority of respondents reported that the stock availability has improved since last month, with only 8% who felt it had deteriorated.

Finance penetration has seen little change, in April 22% reported it had declined compared to 20% citing an increase.

Over half indicated that the current trade values were reflective of the market, and 42% felt they were too high.

Nothard continued: “We asked dealers about pre-registration activity, both pre-March and post March. 63% felt that pre-registration for the quarter would exceed 11%, and 17% reported, it would be above 21%.

“Interestingly, 54% still felt that the activity taking place in March exceeded 11% and 12% cited it was 21%+ of the overall 518K registrations in the month.”

Posted by Sue Robinson on 06/05/2016