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Dealers advised to create electric vehicle ‘champions’Back

Dealers are being advised to create electric vehicle champions in their businesses to capitalise on the growing market for EV sales and servicing.

According to Gain Solutions dealerships will benefit from investing in specialist EV training for their sales and technical teams.

It said currently one in three UK dealerships don’t have a single EV trained technician in their workshops but the majority now recognise the need to increase the number of EV trained technicians in their dealerships and train existing staff.

The Institute of the Motor Industry has been campaigning for some time for the government to give further backing technician training for electric vehicles.

In July last year it reported that the percentage of technicians trained to work safely on the high-voltage technology remains at 1%.

Marcus Blakemore, managing director at Gain Solutions said: “With the demand for electric vehicles increasing, it is crucial that dealers are trained, educated and geared up for the switch in vehicle sales that lies ahead. Just as important, is to ensure that customers do not know more than the dealership staff.

“Initially, one EV champion in a dealership is likely to be much more effective and successful in the selling of EV’s than an entire sales team who just know the basics. It will buy time to methodically train the rest of the team,” he said.

Source: Motor Trader

Posted by Sue Robinson on 04/05/2018