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DEMAND FOR MOTORCYCLES CONTINUES TO GROWBack

IHondaLogot is positive to see that the motorcycle market has continued to grow, with dealers reporting a 10.7% increase in registrations in May.

Registrations in May closely resemble the average market increase of 11.3% through the first quarter of 2015.

The 50cc scooter/moped market continued its downward trend with registrations down -14.4% last month. However on a more positive note the 51-125cc market showed a healthy 20% growth – and 13.7% overall increase this year, totalling 16,500 small bikes on the road. A rise in sales of these models suggests that employment figures are improving, as these bikes are generally purchased for commuting purposes.

The 651-1000cc sector also showed a 14.2% increase in May, – 2769 bikes were registered. The year to date growth for this sector is 23%, showing over 11,000 bikes have been put on the road so far this year. These particular models are used mainly for leisure and sport purposes.

Honda and Yamaha were market leaders in May. In third place was Triumph with 915 motorcycles registered in the month. Triumph also led the market in the over 500cc sector – which is where a high proportion of the market growth is.

Value motorcycle brand Lexmoto is now selling higher volumes and recorded sixth position with 604 bikes registered, – indicating strong demand for simple budget machines for new and ex-bikers re-entering the market.

The overall outlook for bike registrations looks positive and is steadily improving compared to previous years. The National Motorcycle Dealers Association (NMDA) are hopeful that the summer months will bring more good news for the motorcycle market.

 

Posted by Sue Robinson on 12/06/2015