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Motor groups are being urged to enhance their websites to enable customers to buy online after new research found that many buyers are now prepared to make an internet-based transaction if backed by the reassurance of a franchised dealer.
According to new research from leading used car website Trusted Dealers, which surveyed 1,000 motorists on their car buying habits, nearly 50 per cent (45.9%) of people would be prepared to complete the car buying process on the internet, with a third (31.1%) only willing to do so via a main dealer.
An additional 20 per cent said they were willing to put a deposit down to secure a car they’d seen online.
Buyers are increasingly using the internet to inform every part of the buying process, with nearly 70 per cent (68.1%) of buyers using the internet to research the type of car they want to buy. The results also found nearly 30 per cent of buyers (28.7%) use the internet to look for dealer reviews, 52 per cent looking for car reviews, more than half of buyers (51.7%) to find out what price they should be paying and 31.7 per cent to locate a specific car.
Trusted Dealers is encouraging dealers to take advantage of this changing trend by ensuring they make the most of their online presence, through websites, listings and reviews.
Many members have highly accomplished web presences and as more and more consumers head online to find the best deals for cars, dealers should be ensuring their online presence is capitalising on this by offering premium information, reassurance on classified websites and customer reviews.
Buying from a recognised dealer is still a key attraction for many motorists, with a third of potential buyers saying they would only buy online from a reputable main dealer.
Trusted Dealers guarantees consumers’ peace of mind by offering 10 Points of Difference, with every vehicle undertaking theft and write-off checks, mileage verification and meticulous pre-delivery inspections. All of these safeguards are designed to ensure that buyers are protected when purchasing online.