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Daimler CEO Dieter Zetsche says the Mercedes-Benz brand will not sacrifice profit margins in its quest to overtake rival BMW and become the best-selling luxury car brand globally. Zetsche has tasked Mercedes with becoming the leading premium carmaker by 2020 after it sold 1.87 million cars in 2015, leapfrogging Volkswagen Group’s Audi on 1.80 million, but still trailing the BMW brand on 1.91 million. “The volume lead should be the consequence of having the best offering,” Zetsche said. “If we accomplish this, it is a natural consequence that more people will choose us.”
Volkswagen named company veteran Hans-Joachim Rothenpieler as head of group quality assurance, replacing Frank Tuch, who held the job for six years and, according to sources, was suspended amid the automaker’s emissions scandal. Tuch, 48, is leaving VW at his request to take on new challenges elsewhere but will remain an advisor to the group, the automaker said in a statement [Monday].
Source: Automotive News