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Honda’s Accord Beat Camry as Top U.S. Car in Individual SalesBack

HondaAccordHonda Motor Co. said its Accord was the best-selling car to U.S. individual customers in 2013, surpassing Toyota Motor Corp.’s Camry, the leader in total volume to retail and fleet buyers for a 12th consecutive year. Americans bought 360,089 Accords last year, Honda said in a statement yesterday, citing registration data from IHS Automotive’s Polk unit. Camry retail sales were 342,007 out of 408,484 total deliveries for the sedan, said Amanda Rice, a Toyota spokeswoman. Honda’s strategy to concentrate on retail sales is paying off, as they aid resale values and typically are more profitable than those to fleets. Sales to individuals accounted for more than 98 percent of Accord’s U.S. volume last year, compared with about 84 percent for the Camry. U.S. automakers generally rely on fleets for a quarter or more of sales.

Source: Bloomberg

Posted by Sue Robinson on 28/02/2014