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Dealer Attitude Survey 2017: Average Score Across All QuestionsBack

Following the publication of the Winter 2017 Dealer Attitude Survey, our analysis continues. This week, we look at the average score across all questions.

A different measure to see how satisfied the different dealer networks were with their manufacturers across all elements of the survey, is to use the average score they gave to all questions.

Across all questions, the average score was 6.2 points*, 0.2 below the average score of the last survey. This gives a different ordering to the results than just looking at the value of the franchise question score. Since the last survey the average level of satisfaction has decreased for the majority (18) and increased for just 10, with one network new to the survey.

In line with its outstanding performance, Kia reached the top of the table with an overall average score of 8.7 points and a positive improvement of 0.1 on the previous survey. Mercedes followed with 8.5 (-0.3 on last summer), in third position was Suzuki with 8.1 points (-0.1).

Top performer: Kia 8.7 points
Bottom performer: Jeep 4.7 points
Most improved: Peugeot +1.2 points
Biggest decline: Jeep -0.9 points
Average score: 6.2 points

Posted by Sue Robinson on 31/03/2017