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Auto Trader, the UK’s largest marketplace for new and used cars, launched the inaugural Auto Trader New Car Awards in London on Wednesday, unveiling 10 new cars which can truly be described as consumer car champions.
Ditching the traditional ‘expert panel of judges’ and replacing them with 10,000 genuine car owners, the Auto Trader New Car Awards relies on the honest opinions of consumers who have bought, driven and lived with their new vehicles, giving them an ultimate authority in shortlisting the UK’s most highly-recommended new cars.
The car owners that powered the Awards were asked about the criteria that governs each of Auto Trader’s editorial reviews, which covers car ownership and driving aspects such as: running costs, handling, reliability, practicality, performance, equipment, interior and safety.
And it’s not just the judging process that has had a refreshing revamp. The Auto Trader New Car Awards celebrates the cars that champion the specific and current drivers for car purchasing, covering areas such as family life, city driving, buying your very first car or just opting for something a little greener.
Auto Trader research reveals that almost half (45%) of car buyers claim they don’t know what the traditional car type categories mean (e.g. SUV). And a third are open to buying new or used car, so providing guidance for consumers is key to help in their decision making.
Auto Trader Manufacturer and Agency Director, Ian Plummer, commented: “We have traditionally been a consumer destination for used cars, but following the introduction last year of the 6,000 make/model derivatives available in the UK, we now have an increasingly large audience searching for new cars too. As such we wanted to support these consumers in their new car journey.
“Our research shows that consumers are confused about the whole car buying process, particularly around the industry’s car segment names which don’t mean anything to them. We found that most car buyers simply want to know what the best car is for their budget and for their lifestyle. This is why we’ve introduced awards that are a bit different to the norm, with categories that reflect how consumers think about buying cars, such as if they’re suitable for a family or a new driver. Our aim is to help consumers make more informed choices in their next car purchase.
“What’s more, we hope the consumer insight and recognition from our awards will offer added marketing value for manufacturers and retailers too. Not only can dealers of new and nearly new cars use today’s awards to help promote and sell their stock, but our new accessible vehicle categories will help OEMs engage with car buyers in a more impactful way.”
The winners of the Auto Trader New Car Awards are:
Plummer, added: “All of our winners thoroughly deserve their recognition, but our very first New Car of the Year, the Jaguar XF, really was a stand out for us as it came out on top scoring highly in categories such as comfort, safety, power, and good features and accessories.”
Jeremy Hicks, Jaguar Land Rover UK MD, said: “We’re extremely proud of any award for our products, but this latest Auto Trader Car of the Year title for the Jaguar XF is a real highlight. Voted for by 10,000 members of the UK car-buying public, it’s a clear indication that we’re producing cars that speak to everything modern drivers are looking for. That was always our target with the XF – we wanted it to be capable of everything without compromise; stylish, dynamic, luxurious, comfortable and affordable to run. I’m extremely pleased to see that car-buyers agree we’ve succeeded.”
The Auto Trader New Car Awards follows the addition of over 6,000 brand new ‘virtual’ cars now available on Auto Trader. As well as the new car reviews and rich media content the marketplace, consumers can now choose a brand new car and order it from a local franchise dealer.