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Also helps dealers avoid prosecution and increase customer dwell time, satisfaction and sales
Dublin, Ireland: Ambient FM, the music distribution organisation and indie label launch their new music service aimed at the motor trade. The service delivers interactive music channels in high resolution FLAC audio, designed to create a great environment for customers, potentially increasing sales by up to 15%*.
Currently many major franchised and independent dealers alike believe that because they have statutory performing rights licenses (PRS/PPL in the UK) that they can play music from consumer streaming services such as Spotify, Deezer and Apple Music.
The reality is that such services explicitly prohibit commercial use because they do not have the required commercial IP rights from the labels and authors to authorise business usage.**
If a business has failed to ensure compliance with the law and fails to address the problem it leaves the organisation and its directors liable and at risk to criminal and/or civil action. Under civil law businesses may be subject to court action and have to pay damages relating to any infringement.
Criminal action may lead to unlimited fines and a custodial sentence, which could be up to a maximum of 10 years.
Ambient is fully licensed for business usage and also features a unique Rights Managed option. This means a dealership would not be required to purchase PRS or PPL licences, potentially saving them thousands of pounds per site each year.
Lee Jones, CEO of Ambient said ‘Our research in the motor trade has been eye opening, with so many franchised and independent dealers not realising the legalities of music licensing. Our benefits are twofold, firstly helping them become compliant, reducing the risk of legal action. Secondly, we help them deliver and manage music that enhances their customer experience. The research is very clear that the right music has a serious impact on dwell time and sales. Being legal also means artists are rewarded properly’
Ambient will be in attendance at the Automotive Management Live with sponsorship of the ‘Ambient VIP Lounge’. The team will be demonstrating the service and its vast catalogue and will be on hand to answer any music licensing questions. Free trials of the Ambient service will be offered along with free standalone players to dealers as part of the launch.
* Professor Sven-Olov Daunfeldt who led the 2017 Swedish Retail Institutes study concluded: “When
done right, music has a major positive effect on sales” (upto 15%) and “Play the wrong music, and you just might find that you’re alienating that very same customer and selling significantly less.”
(down by as much as -4%)*
** Summary of the current UK legislation on IP infringement
For further information contact:
Lee Jones CEO, firstname.lastname@example.org or Shaun Lancaster Head of Marketing, email@example.com