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Next week, I will attend the annual Labour Party Conference in Brighton. The conference will provide NFDA with an ideal opportunity to discuss key issues currently facing our industry including Brexit, air quality and motor finance. The difficulty of attracting and retaining young people into automotive retail and what we are doing to solve this, as well as mileage fraud and the impact of debit card charges will also be at the top of our agenda. We will keep you updated.
This week, Auto Trader published its biannual Market Report. The report analyses the impact that recent media coverage surrounding diesel and emissions has had on the consumers’ car buying behaviour. Despite some negative effects, it shows that diesel remained the most online searched fuel type. In the report, we highlighted that the confusion surrounding the whole diesel debate has been affecting consumers with nearly half of them admitting that this has made the whole buying process more challenging. Also, we outlined that dealers are there to educate and support consumers throughout their buying journey. More details below.
To help fix the ‘recruitment crisis’ and overcome the difficulty in attracting and retaining young people into the retail automotive industry the NFDA is running a new project with ‘Get My First Job’. The initiative aims to highlight the number of opportunities that our industry offers. Get My First Job profiles candidates’ aspirations and then recommends industries. In this way, potential candidates who would never have considered automotive retailing as a career, will be directed to the NFDA’s industry career information pages and then to local retailers. To participate, please contact firstname.lastname@example.org. More details in this week’s news.
Finally, we have secured a date for the fourth GDPR workshop which will be taking place on Friday 1 December at the Hilton Warwick and will be run again by NFDA solicitors TLT. Please contact email@example.com as soon as possible if you wish to attend as places are limited.