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One of the most valuable ways to analyse the results of the Dealer Attitude Survey and evaluate the overall performance of the various manufacturers is to look at the total movement in all the questions of the survey for each dealer network.
In the most recent Summer 2017 issue, only eight manufacturers saw a net positive movement in the survey, while 21 experienced a negative one. The average dealer saw a total negative movement of -18.5 points. Audi, which gained a total of 61.8 points across all questions, was the best performer, whilst Peugeot, following last year’s success, saw the largest decline, losing a total of -112.3 points.
|Most improved:||Audi||+61.8 points|
|Biggest decline:||Peugeot||-112.3 points|
Winter 2016/2017 results
Only six months ago, the Winter Dealer Attitude Survey showed some different results. While 10 dealer networks saw a net positive movement in the survey, 18 saw a negative movement and one was new to the survey. The average dealer saw a total negative movement of -7.6 points across the entire survey which was slightly more positive than the latest average score (-18.5).
Peugeot, which was the bottom performer in summer 2017, was at the top six months before with an increase of +67.9 across all questions. In winter, Jeep saw the largest decline, losing a total of 51.96 points, in summer, the decrease of -65.1 confirmed the negative trend.