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The results of the latest NFDA Consumer Attitude Survey Autumn 2017 were announced on 10 October 2017. Compared with six months ago, respondents showed higher levels of awareness of what services are offered by franchised dealers.
Awareness levels of the franchised dealers’ offering show a significant improvement across all elements compared with the last survey. Franchised dealers continue to dominate in areas such as buying a new car, manufacturer recalls and warranty work. Despite the general improvement, approximately a third of the respondents still do not associate franchised dealers with low value works such as fitting new parts, including windscreen wipers and new tyres, or changing brake pads and discs.
Which of the following do you think that you could do at each of the companies below? (1,000 respondents)
On a positive note, respondents are significantly more familiar with the services offered by franchised dealerships if they have used one in the recent past.
Used franchised dealership Past 2 Years (716 respondents), not used franchised dealership Past 2 Years (284 respondents)
This is the fourth, Autumn 2017 issue of the Consumer Attitude Survey which was commissioned by the National Franchised Dealers Association (NFDA) and executed by Public Knowledge, a leading market research agency. The survey polled 1,000 consumers across the UK in a 15-minute online survey between 9-21 June 2017. The main objectives of the survey were to explore current consumer perceptions of franchised dealers and their competitors as well as understand general consumer aftersales behaviour.