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MASERATI GOES IT ALONE AND PLANS 30 SITESBack

MaseratiMaserati is looking to fill open points as the marque moves away from shared operations with sister-brand Ferrari for the first time in the UK.

The move is fuelled by plans to increase volume by nearly 500% this year with the arrival of the Ghibli executive saloon. This went on sale late last month and is targeted for 1000 sales in 2014. Maserati sold a total of 319 cars in the UK last year.

Though existing sites will remain joint operations, new dealers are needed to give Maserati the national coverage it wants: it aims to put customers within 50 minutes’ travel of one of its retailers.

Source: Auto Retail Network

Posted by Sue Robinson on 21/02/2014