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Mazda U.S. Dealer Network Faces Shake-UpBack

MazdaMazda Motor Corp., targeting a one-third surge in U.S. sales over the next two years, plans a sharp rise in sales per outlet and will weed out those dealerships that underperform.

The small carmaker, which relies on exports to North America for nearly a third of its global sales, is channeling its sales and marketing energies into 35 metropolitan markets that it has identified as key to its growth. Akira Marumoto, executive vice president in charge of North America, said Mazda began explaining the new strategy to dealers in October.

The plan calls for opening showrooms to replace outlets in poor locations or dealerships that aren’t performing.

Source: Automotive News

Posted by Leana Kell on 22/12/2013