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NADAStaff turnover is a major issue for dealerships and is rising in the US.

Millennials already make up 31% of employees in new car dealerships and are 48% of all new employees, mainly in sales consultant and service technician roles according to the NADA Dealership Workforce Study. By 2025, 75% of the US workforce will be made up of millennials.

Millennials have grown up with technology and are used to immediate access to information and services. Collaboration and consultation are important, millennials tend to appreciate immediate and relevant feedback.

When hiring millennials:

  • Ask job expectations, goals and their definition of growth
  • Communicate clearly the job characteristics
  • Use millennials to recruit others

Encourage a collaborative workplace:

  • Emphasise teamwork and opportunities to work together
  • Introduce mentoring and share decision making
  • Ensure open communication and avoid confrontation

To encourage and engage millennials:

  • Provide frequent learning opportunities
  • Offer job shadowing opportunities and vary job tasks

In the work environment:

  • Provide some flexibility in their schedule
  • Reward innovation
  • Allow opportunities for some job opportunities


Top reason why new hires leave within first year*
Reason 2014 2015
Poor fit based on skills required 30% 29%
Missed expectations on duties/schedule 31% 26%
Inadequate assimilation and coaching 12% 17%
Lack of advancement opportunities 14% 13%
Leadership 8% 10%
Inadequate training 5% 5%

*Excluding pay

Source: TalentKeepers webinar January, 13, 2015

Posted by Sue Robinson on 08/07/2016