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NamaThe NAMA car data report was published this week with the following findings:

  • Sales volumes for January 2015 are up by 99.4% in comparison with December 2014 figures. This correlates with the New Year buying period where dealers are generally back out in the auction halls buying to replenish stock sold over the holiday period. However, sales volumes are down by 2% in comparison to January 2014.
  • The January 2015 average sales price decreased to £5592 over the previous month, a 1.4% decrease, and is 3% higher than the same period in 2014.
  • The volume of vehicles sold first time during January rose from 73% in December to 82% in January which was slightly behind the 84% seen during January 2014.
  • The average days on site for January rose again to 12.0 from 9.7. This is also 1 day on site worse than January 2014. Overall this would correspond with more stock available for sale than in December and stock being held over the Christmas closure period.
  • The average number of entries before sale in January 2015 has decreased to 1.35 from 1.48 in December 2014 and is higher than the 1.33 in January 2014.
  • The price premium for vehicles sold first time round in January 2015 increased by £100 to £300 over the December figure, although behind the £350 premium recorded during January 2014.
  • Sales volumes for the late low sector in January 2015 have increased 99.8% from 6,746 units in December to 13,481, although showing a reduction on the 13,962 vehicles sold for the same period in 2014. In addition, PX Profile (Young) saw a fall from 16,228 units for January 2014 to 13,270 units in January 2015.

Expected Market Activity in February:

Following on from the new car market finishing at 2.476 million units in 2014, January has shown a strong start to 2015 delivering a 6.7% increase on January 2014 with 164,856 units and the best start to a year since 2007. This means the period of record market growth has reached its 35th consecutive month.

There has however been a fall in retail sales by 5.1% which is the first fall in four years. Company car registrations have masked this fall with an 18.1% increase in registrations for January 2015.

New vehicle demand appears to be back to pre-recession levels and consumer confidence with low interest rates and supported PCP schemes will support retail demand in 2015 as manufacturers push for their brand aspirations. If it falters there will be a plan B.

At a whole sale level lower sales have achieved higher average values and those values should continue through February as we build up to the plate change. Christmas closures seem to have washed through the system and days to sale with most vendors coming down. There are some vendors who are showing some disproportionately large numbers of vehicles available for sale which may put some pressure on the price of some model lines given the pressure to achieve new vehicle registrations for the first quarter.

To sum up, February should remain a strong retail month for used cars as orders build for delivery during the next plate change but may run behind previous years as incentives attract retail buyers into potentially late low mileage and new vehicles. We should however be thinking ahead as PCP returns are coming and they have the potential to change the look of the wholesale and retail used car landscape.

If you would like a copy of the full report please email your request to

Posted by Sue Robinson on 20/02/2015