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Following the successful launch of NFDA Trusted Dealers Driving Digital events in July, we are organising another roadshow to take place 12 November at The Hilton, Warwick. The event is open to current and potential Trusted Dealers members.
Driving Digital is intended to help franchised dealers make the most of their online presence and improve customer experience to gain increased sales and margin. The event will feature presentations from industry leaders in digital marketing and top dealers groups. Consumer experts will also be on hand to offer advice on customer focus.
The event will also include an update of the work we have been doing to promote dealer standards and the added value of using a franchised dealer. We are pleased to confirm a strong line-up of speakers for the event including – Robert Forrester of Vertu plc, Hugh Dickerson, Google, Mark Squires, Chief Executive of Benfield, Neil Addley, Managing Director of Trusted Dealers and Chas Hallett, Editor-in-chief of What Car?