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The survey will be carried out twice a year on behalf of the NFDA by a research organisation called Dipsticks Research Limited. They are specialists in consumers surveys and have undertaken this specialist type of survey for a number of large sectors.
1000 consumers of all ages and backgrounds took part in the survey. There was an equal split of respondents who used franchised dealers, independents or used a combination of the two.
Over a period of time the surveys will capture a perception trend. The results of the initial survey have produced some interesting reading and if you would like to receive a copy of the results please email firstname.lastname@example.org