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The NFDA Winter 2013-2014 Dealer Attitude Survey, published today (Monday 3 March 2014), shows that there has been no change in the overall value of the franchise.
When asked about the new car target negotiating process the results showed a decline in the average score from 3.0 (Summer 2013) to 2.8 (Winter 13/14)
Profit and profitability ratings have remained stable since the Summer 2013 survey at 3.3, however the average is up 0.4 on a year ago
We are pleased to see that the manufacturer/dealer relationship has remained stable in this latest survey. Dealers felt optimistic following 2013’s 10.8% growth in new car registrations, the best performance since 2007. This encouraged good sales incentive programmes and boosted consumer confidence, all of which are strongly reflected in the results.
Despite the survey remaining static, some manufacturers have seen more activity than others, suggesting that certain manufacturers need to develop their relationships with dealer networks to avoid falling below average in certain areas of the survey.
For a full copy of the results please click here.