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NFDA DEALER ATTITUDE SURVEY WINTER 2013-2014 – RESULTS REVEALEDBack

SurveyThe day to day relationship between franchised vehicle dealers and their manufacturer has remained stable, according to the NFDA Dealer Attitude Survey Winter 2013 – 2014 results.

The NFDA Winter 2013-2014 Dealer Attitude Survey, published today (Monday 3 March 2014), shows that there has been no change in the overall value of the franchise.

  • When asked about the overall value of the franchise, the all dealer average remained static at 7.2.
  • Land Rover, Audi, Kia, BMW and Volkswagen were recorded as the top 5 franchises.
  • The least valued franchises by respondents are Subaru, Seat, Volvo, Renault and Alfa Romeo.

When asked about the new car target negotiating process the results showed a decline in the average score from 3.0 (Summer 2013) to 2.8 (Winter 13/14)

  • The franchises with the most significant declines in score were Citroen 0.9, BMW 0.8 and Toyota 0.7.
  • Chrysler remains top of the table with a score of 4.1, maintained from the Summer survey, and Mercedes were second with Suzuki with a score of 3.9.

Profit and profitability ratings have remained stable since the Summer 2013 survey at 3.3, however the average is up 0.4 on a year ago

  • The top performers were Land Rover 4.5, Chrysler 4.3, Kia 4.2 and Audi 4.1, all of whom saw improvements in scores since last Summer.
  • At the bottom of the table were Renault and Alfa Romeo with scores of 1.9 followed by Lexus 2.3 and Jaguar 2.5. Lexus saw a fall in score of 0.9 points dropping them from a mid-table position in the Summer 2013 survey.

We are pleased to see that the manufacturer/dealer relationship has remained stable in this latest survey. Dealers felt optimistic following 2013’s 10.8% growth in new car registrations, the best performance since 2007. This encouraged good sales incentive programmes and boosted consumer confidence, all of which are strongly reflected in the results.

Despite the survey remaining static, some manufacturers have seen more activity than others, suggesting that certain manufacturers need to develop their relationships with dealer networks to avoid falling below average in certain areas of the survey.

For a full copy of the results please click here.

Posted by Sue Robinson on 07/03/2014