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driving-digital10The NFDA Roadshow held on 15 May in Newbury was very well attended with some very interesting presentations given from our speakers. Below is a brief round-up of the topics presented and if you would like a copy of the presentations please contact

Jim Holder – What Car?

  • – data and why it is different
  • The state of the market today
  • Industry trends
  • Dealer case studies

Scott Sinclair – Google

  • Dealers that make decisions based on data will win in the digital world
  • Using your own websites to find, attract and retain customers
  • How to leverage all of your analytics

Adrian Rushmore – CAP

  • The way the trade value of cars has changed forever and why
  • The arrival of dealer support tools and what benefits do they provide to dealers
  • What do dealers tell CAP that they want
  • What could CAP offer – CAP iQ
  • What does the future of used car values look like

Karen Wagstaffe – NFDA Compliance and Paul Elder – Inchcape

  • The UK Automotive Industry

– A dealer’s view

– The main regulatory landscape at present

  • FCA Consumer Credit

– Principles based approach

– The FCA credit rule book

– Interim permission and CCL categories

– FCA credit authorisation

– Dealership paperwork

  • Commission disclosure
  • GAP thematic study
  • The role of the F & I specialist
  • Distance sales
  • NFDA activity

Neil Addley – NFDA Trusted Dealers and Lee Manning – Perrys

  • Update on NFDA Trusted Dealers including the growth of 50 second calls and new reporting and analytics
  • Biggest trends and threats in digital marketing
  • Parallels to automotive in other industries and what we can learn from them
  • The importance of social media and how to engage with this growing market
  • How dealers can deal with negative feedback

Posted by Sue Robinson on 16/05/2014