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Dealers are quite satisfied with the quality of their manufacturers training, however they are expressing a level of concern regarding its cost, following the recent results of the NFDA Winter 2016 Dealer Attitude Survey.
The question ‘how satisfied are you with the quality of your manufacturer’s training’ returned an average score of 6.9 showing that dealers are fairly satisfied with the quality of training their manufacturers provide. However, the trend of these results has shown a repeated decline since summer 2014, which raises concerns.
When dealers were asked ‘how satisfied are you with the cost of your manufacturer training’, the average score for the winter 2016 survey was 5.7.
In spite of a slight decline, franchises seem to be fairly content with the quality of the training from their manufacturers. However, they seem to be more concerned about the cost of training and they are asking their manufacturers to address this issue.