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Dd-smallWe enjoy incredible support from our members and so it is great to be able to offer our members a chance to attend our latest Driving Digital event at Villa Park on 11 February. Our line-up is outstanding, as we explore digital marketing, ‘blended retailing’ and customer satisfaction.

From a digital perspective I am delighted to welcome Nick King (title) from Auto Trader and the always thought-provoking Scott Sinclair from Google. These guys really know their digital corn and will offer an insight into the pace of change in digital and how you can take advantage of it. From the retailer perspective we have two big hitters, Darren Ardron from Perrys and Nigel McMinn from Lookers. Both Darren and Nigel have vast retail experience in delivering digital marketing in the real world.

Previous events have been both well-attended and very well regarded, particularly as we are able to draw on such knowledgeable and inspiring presenters.

So if you have responsibility for running dealer group, marketing, digital or customer satisfaction, Driving Digital 2016 will be brimming with goodies and thought-provoking content from your peers to take back to your business and use both strategically and practically.

Sue Robinson and I would like to take this opportunity to invite you to Driving Digital at Villa Park on 11 February. To book your place simply visit



Posted by Sue Robinson on 29/01/2016