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New Research Highlights Consumers Are More Willing to Buy Online
With a record breaking 2.6 million cars registered in 2016, dealer groups are being encouraged to make the most of their online presence this year, as new research reveals that buyers are increasingly prepared to buy cars online when they are backed up by the reassurance of a franchised dealer.
New research from leading used car website NFDA Trusted Dealers, which surveyed 1,000 motorists on their car buying habits, found that one in ten people (10%) have or would be willing to buy a car online without seeing it first. A further one in ten (7%) would be prepared to put down a deposit to secure a car they had seen online if it was listed through a reputable dealer.
The Society of Motor Manufacturers and Traders (SMMT) reported that more than 2.1 million used cars were sold between July and September in 2016, a new record for sales over this period. With the demand for used cars increasing, technology-savvy audiences are heading online to find the best deals.
Buyers trust franchised dealers most when looking for a used car, with almost half (47%) saying it is the safest place to buy a used car. In comparison, only eight per cent would trust a friend to sell a car and just three per cent of those surveyed would use a used car supermarket.
NFDA Trusted Dealers is urging dealers to take advantage of the growing audience online by offering customers online deposit and transaction facilities.
Many of Trusted Dealers members already have great websites, but as more consumers become comfortable with buying higher ticket items online, dealers need to ensure that their sites are not just informative and engaging, with reviews clearly displayed, but also allow customers to take the purchase as far as they want.
The results highlight that consumers recognise the security of buying through a franchised dealer, with almost half of those surveyed saying they trust dealers most when buying a used car. To enable buyers to complete purchases on the Trusted Dealers site, a new ‘buy online’ feature has been introduced. This takes the consumer directly to the transaction facility on a dealer website.
Trusted Dealers guarantees consumers peace of mind by offering 10 Points of Difference, with every vehicle undertaking meticulous pre-delivery inspections. These safeguards ensure that our customers are protected when purchasing online.
Trusted Dealers is part of the National Franchised Dealer Association (NFDA), the UK’s leading retail motor industry body. The site, which lists cars from the country’s top dealerships, offers complete peace of mind for those buying a used car online.