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Minister for Culture and the Digital Economy, Ed Vaizey MP announced today that over 80% of new cars now have DAB digital radio as standard. The latest data from industry analysts CAP and The Society of Motor Manufacturers and Traders (SMMT) for Q4 2105 shows that the number of new cars fitted with digital radio as standard grew to 80.1%, compared to 61.2% in Q4 2014 and 7.5% in Q4 2010.
This is the second biggest quarterly increase since monitoring began in 2010. In 2015, a total of 1.9 million cars were sold with DAB as standard, accounting for 71% of the year’s record annual total sales of 2.6 million. The big shift to digital radio in cars has accelerated in the last 2 years, delivered by the leading car manufacturers, and now all of the top 10 new car models have digital radio fitted as standard.
Sales of commercial vehicles with DAB as standard also saw record growth, increasing to 40% in December 2015, up from 28.3% in December 2014.
This growth comes at a great time for listeners: in March 2016 the choice of digital stations will get even better with the biggest ever launch of national digital radio stations in the UK. National stations on DAB will increase to 40 with the launch of the second national DAB network bringing new music, sports, business and talk stations from brands such as Virgin, talkSPORT, Magic, Kiss, Heat and Share Radio. During 2016 broadcasters are also completing work to extend and improve national and local DAB digital radio coverage for over 10,000km of roads.
These stations, along with other new content, will only be available to listeners with digital radio in their vehicle. Listeners will also be able to enjoy coverage of this summer’s major sports events – the 2016 UEFA European Championships in June and the 2016 Rio Olympic Games in August.
The launch of new content in March, the benefits for in-car listeners, and car conversion to digital will be the focus of our conference in March. Supported by Pure and The Society of Motor Manufacturers and Traders, the conference will take place in London on 1st March between 2pm and 4.45pm at The London Transport Museum, Covent Garden, London (www.ltmuseum.co.uk). Please contact firstname.lastname@example.org if you would like to attend.
Source: Digital Radio UK