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Premium carmaker introducing regional demo fleets to cut dealer stocksBack

BMWAmericaBMW America is seeking to create regional demonstrator fleets to allow its dealers to reduce their own stocks.

It is also rolling out the use of ‘product geniuses’ in BMW dealerships in the US who’ll guide showroom visitors on the cars but won’t be in a sales role.

The programme could mean, among other things, fewer sales people and fewer cars on showroom floors, and more information delivered through video displays and by employees who are “definitely, definitely not salesmen,” BMW sales and marketing board member Ian Robertson told the Wall Street Journal.

BMW acknowledges that the physical environment is no longer capable of handling its broad product portfolio.

(Source: AM-Online)

Posted by Sue Robinson on 28/02/2014