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Network profitability is also outperforming the rest of the market with an average return on sale of 2.4%, with solus dealers achieving 3%. ASE’s industry average is currently tracking at 1.51%
Suzuki’s confidence follows it closing its strongest ever quarter with sales of 11,705, powered by September’s 14.7% rise in sales.
Suzuki’s sales and marketing director Dale Wyatt said the high sales had been achieved in a tightening market.
“While this was the biggest ever quarter in our history, September and the quarter seemed to be toughening a little bit. Talking to dealers with other brands it looks as though customers are taking a bit of persuading to part with their money at the moment. It’s a big market but it’s hard and competitive.”
The brand currently has 148 dealers with open points in Birmingham, Aberdeen and Blackpool. Return on sales across the network is 2.4%, against ASE’s industry average of 1.35%.
Source: Motor Trader