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Drive My Career celebrates two months of operation in April and following a number of ad hoc marketing campaigns, the website has started to experience a significant increase in the number of visitors to the site and higher engagement levels.

We continue to work with Get My First Job to refine our marketing campaigns and ensure that the positive trend continues, while we keep building the profile of Drive My Career as well as its presence online through a range of media channels and new potential partnerships.

The goal of Drive My Career is to drive, through the site, as many quality candidates as possible to NFDA members’ recruitment pages. The way this works is very simple: candidates enter their postcode on the Drive My Career homepage and the local dealerships of those who have joined the project appear on a map as shown below. The different pins on the map are linked to each dealer group’s career page.

Drive My Career is part of a long-term initiative aimed at changing the perception of working in the automotive industry and highlighting to young people the exciting career opportunities available across all business areas of our sector.

For more information and to join Drive My Career, please contact or ring 01788 538 303.


Posted by Sue Robinson on 13/04/2018