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Used car customers switch to mobile devicesBack

IPhoneUsed car customer use of dealer web sites has skewed away from laptop and desktop PCs to smartphones and tablet in just last six months, reports motor dealer technology specialist iVendi.

The company says that, based on usage figures of its Car Finance Checker web tool, around 55% of buyers now use a mobile device compared to 33% in July.

James Tew, director at iVendi, said: ‘The rate of change is astonishing. There has been a definite sea change in a matter of months, perhaps powered by very high tablet sales over the Christmas period.

‘Of course, what this means is that dealers need to ensure that their web sites work extremely well on smartphones and tablets. If they don’t, you will unquestionably lose out on business to those that do.’

James added that mobile device use of Car Finance Checker was dominated by iPhone and iPad users, which were well ahead of Android and other devices.

He said: ‘While sales indicate that Android devices are well ahead of Apple, the statistics indicate that iOS users represent the overwhelming majority of online used car buyers.

‘This is a large group of customers who are happy to choose, finance and complete a used car deal on their smartphone. Dealers have to meet their requirements by creating a high quality online journey.’


Posted by Leana Kell on 09/02/2014